Helena Struik
From brand identity to newsletters and a website that evolves alongside her business
Soul and life coach Helena Struik guides people through systemic constellations, workshops and personal coaching. We first started working together when she was looking for a brand identity and website. Over the years, I've become her trusted marketing partner, helping her with everything from email marketing to her online presence. As Helena continued to grow, so did her business. New workshops, new collaborations and an evolving focus meant her website was no longer keeping up. It was time to rethink her website from the ground up.
The challenge was actually quite simple. Helena's business is constantly evolving. New workshops, different collaborations and changing priorities mean her offer never stays the same for long. A website built around what she offers today would quickly become outdated.
Instead, we took a different approach. We created a website centred around who Helena is, how she works and what she believes in, rather than focusing on her current services. From there, I designed a completely new website that stayed true to her existing brand identity while reflecting her personal and spiritual approach. Everything that changes regularly, such as workshops, collaborations and pricing, was moved to a separate page that Helena can easily update herself.
After working together for so many years, I know exactly how Helena communicates, what feels authentic to her and what doesn't. That's the real value of a long-term collaboration.
Client
Helena Struik
The brief
Create a new website structure that's less dependent on a constantly changing service offering and reflects who Helena is.
My role
Marketing partner ✦ Branding ✦ Web design ✦ Copywriting ✦ Email marketing ✦ Consulting
Website
helenastruikconnectie.nl
”Suzanne designed my website and manages my montly newsletter. I'm incredibly happy with her ideas, creative input and the way she approaches everything. Our monthly calls always give me fresh energy and help me keep growing my business.
Helena StruikOwner
Ready to tell your story?
Curious about who I am and how I can help your business? Or maybe you'd just like to see if we're the right fit. I'd love to grab a (virtual) coffee and hear your story.
Prefer email? That works too!
Ready to tell your story?
Curious about who I am and how I can help your business? Or maybe you'd just like to see if we're the right fit. I'd love to grab a (virtual) coffee and hear your story.
Prefer email? That works too!
